Levi Lord is pretty sure of it: they don't make deals like the kind he got on Little Bay anymore. Ten years ago, Lord was a freshman in high school with a little money in his pocket. The South Dakota kid had just been to a truck roping in Texas and won some cash, and he was on the hunt for a high school rodeo heel horse. He found a little bay heel horse on Craigslist, and decided to take a look. The rest is NFR history.