Dakota Kirchenschlager has been with Fastback Ropes since he was 19 years old, and at 35, that loyalty runs both ways. Through injuries and the inevitable ups and downs of a competitive career, Fastback never walked away, and that means something to Dakota. For him, loyalty isn't just a nice quality in a sponsor. It's a dealbreaker.

Beyond the relationship, Dakota breaks down what he actually needs from a rope. At horse shows, he burns through a significant number of ropes, which means quality isn't optional. He makes the case for why Fastback stands above the rest and why, after 16 years, he hasn't had a reason to look anywhere else.